The Emma Platform
Emma, The personification of M&A

Founders

Rick and Pieter bring 25+ years of experience in AI, LegalTech, and Capital Markets. Long fascinated by M&A, they nearly entered the field themselves until realizing they could have greater impact building for it. Emma is the result: a product born from deep domain knowledge and a vision to redefine how deals get done.
Our values
Customer Obsession
We put dealmakers at the center of everything we do. Their challenges shape our product, and their success defines our own.
Deep Industry + AI Expertise
A powerful blend of business, legal, and AI knowledge fuels our platform, built for M&A professionals, by professionals.
Excellence Through Transparency & Trust
We believe trust is earned. That’s why we lead with clarity, communicate openly, and hold ourselves to the highest standards in how we operate and what we deliver. Just like our customers do.
Relentless Innovation
We never settle. We challenge the status quo, not with gimmicks, but with purpose. Every feature we build is designed to solve a real problem, in an intuitive way that move the M&A industry forward.
The Team

Co-Founder & CEO

Co-Founder & CTO

Founding CMO

Software Engineer

Full Stack Engineer

Legal Innovation Counsel M&A

UX Designer

Full-stack Engineer